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General Idea. is a brand agency at the intersection of creativity, culture and technology.

  • Swarovski

    Swarovski

    Welcome to Wonderlab

  • Coach Spring 2021

    Coach Spring 2021

    Coach It Forward

  • Louis Vuitton

    Louis Vuitton

    Tambour Street Diver

  • Loro Piana

    Loro Piana

    Creating a new platform for a category leader

  • Moncler Genius

    Moncler Genius

    The Arrival of Genius 2019

  • Coach Fall 2019

    Coach Fall 2019

    Dream It Real

  • Louis Vuitton – Grace Coddington

    Louis Vuitton – Grace Coddington

    Celebrating the art of collaboration

  • Louis Vuitton – Masters

    Louis Vuitton – Masters

    A collaboration with Jeff Koons

  • Moncler

    Genius is Born Crazy

General Idea

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