Prada Linea Rossa
- Campaign & Communication
Performance through the lens of Prada is about embracing a future of merged realities. With stills captured by Johnny Dufort and film by Albert Moya, a futuristic world of ping pong is shown. This campaign included OOH, film, digital and retail translations.
![](https://www.generalidea.agency/wp-content/uploads/2022/11/prada_GI.jpg)
![](https://www.generalidea.agency/wp-content/uploads/2022/11/cq5dam.web_.1920.1920__2_.jpeg)
![](https://www.generalidea.agency/wp-content/uploads/2022/11/LRD1_PRADA_WEB_300_1080x1350.jpg)